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A social marketing research and media campaign directed at adults at risk to abuse children. Adult abusers were interviewed to learn what might have prevented them from abusing children. Sample advertisments were developed and shown to focus groups and then final advertisements were developed and a statewide media campaign was launched. I designed the test advertisements, final advertisements and their website, I also co-authored the focus group study report. The reseach and writing was done by The Watson Group and Stop It Now! Minnesota. |
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| STOP IT NOW! Minnesota Website |
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